Strategic Sonoma Action Plan

Strategic Sonoma is a five-year economic development strategy for Sonoma County. The purpose of Strategic Sonoma is to bring the community together around a shared vision for Sonoma County, identify and prioritize Sonoma County’s economic development issues and opportunities, and reevaluate the county’s clusters of opportunity. The strategy and plan will focus the county’s economic development efforts into areas that provide the greatest opportunity for the County.

Strategic Sonoma was approved by the Sonoma County Board of Supervisors on July 10th, 2018.

You may review the final documents using the links below.  


Competitive Assessment

Phase one of Strategic Sonoma. The county's current socioeconomic conditions and trends were benchmarked with six other similar communities, plus the San Francisco Bay Area, California and the United States. The report establishes a baseline understanding of Sonoma County's current position and priority issues. 

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Target Cluster Report

Phase two of Strategic Sonoma. Target industry clusters were identified by size, growth and concentration in Sonoma County. Additionally, priority clusters were chosen based on their ability to support community goals related to economic inclusion, a resilient and sustainable economy, and growing prosperity or all residents. 

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Action Plan

Phase three of Strategic Sonoma. A five-year action plan informed through the participation of over 200 residents, businesses and organizations from around Sonoma County.  The Plan builds on strategic priorities developed by Strategies Sonoma which include; Fire Recovery, Housing, Workforce & Education, Business Diversification, Sustainability, and Transportation

Strategic Sonoma Scorecard - February 2019

Periodic progress updates will be released throughout the implementation of Strategic Sonoma. You may view the latest Scorecard here.

Strategic Sonoma Stakeholder Group Members

Big Angel Ventures LLC
Traditional Medicinals
Redwood Credit Union
Fire and Emergency Services Consulting
Sonoma County Alliance
The Engine is Red
Operating Engineers #3
Amy's Kitchen
Nelson Staffing
North Bay Leadership Council
City of Santa Rosa
AXIA Architects
Santa Rosa Junior College
Youth Connections - Community Action Partnership
The Passdoor
Sonoma Media Investments
Kaiser Permanente
Sonoma County Winegrowers
CTE Foundation
Burbank Housing
The John Jordan Foundation
Community Development Commission
Friedemann Goldberg LLP
County of SonomaHuman Services
Vantreo Insurance
Sonoma Valley Chamber of Commerce
Keysight Technologies
Vintners Inn
The Family Coppola
Sonoma County Transportation Authority
Oliver's Markets (Retired)

                                                                    Bill Angeloni
                                                                    Blair Kellison
                                                                    Brett Martinez (Chair)
                                                                    Brian Elliot
                                                                    Brian Ling
                                                                    Chris Denny
                                                                    Chris Snyder
                                                                    Cindy Gillespie
                                                                    Craig Nelson
                                                                    Cynthia Murray
                                                                    David Guhin
                                                                    Doug Hilberman
                                                                    Frank Chong
                                                                    Herman G. Hernandez
                                                                    Jennifer Edwards
                                                                    John Burns
                                                                    Judy Coffey
                                                                    Karissa Kruse
                                                                    Kathy Goodacre
                                                                    Larry Florin
                                                                    Lisa Wittke Schaffner
                                                                    Margaret VanVliet
                                                                    Mia Shirley
                                                                    Oscar Chavez
                                                                    Pam Chanter (Chair)
                                                                    Patricia Shults
                                                                    Patrick Harper
                                                                    Percy Brandon
                                                                    Rick Toyota
                                                                    Suzanne Smith
                                                                    Tom Scott

Project Partners

Sonoma County Economic Development Board


About the Sonoma County Economic Development Board

The Sonoma County Economic Development Board (EDB) is focused on growing a healthy economy by helping our businesses in Sonoma County. We provide confidential, no-cost consulting services to businesses seeking to start, relocate, and grow in Sonoma County.

We assist businesses in:

  • Navigating the startup process
  • Troubleshooting businesses challenges to get your business to the next level
  • Connecting businesses with key contacts, resources, financing and training opportunities
  • Collaborating on issues affecting our regional economy

Santa Rosa Junior College

About Santa Rosa Junior College

Santa Rosa Junior College (SRJC) is known for academic excellence, superb faculty and staff, comprehensive student services and beautiful facilities. Nearly 100 years old, this beloved community institution enrolls approximately 28,000 students each semester. SRJC is dedicated to making higher education accessible to all and removing barriers to our students’ success. Student life is vibrant, with over 40 clubs, conference-winning athletic teams, nationally ranked speech and debate teams, and outstanding theatre arts, music and dance programs.

Sonoma County Workforce Development Board

About Sonoma County Workforce Investment Board

The Sonoma County Workforce Investment Board (WIB) is a group of key stakeholders appointed by the Sonoma County Board of Supervisors to address workforce challenges throughout Sonoma County. The WIB members are leaders in the community who represent business, industry, labor, education, and economic development.

Avalanche Consulting

About Avalanche Consulting

Avalanche Consulting is the nation's premier economic development strategist. Avalanche is deeply driven to make a positive impact and seek clients who are equally inspired to energize their economies. Headquartered in Austin, Avalanche was established in 2005 and its team has a combined 80+ years of experience.  Avalanche’s clients include the best performing economies in the country, from towns like Provo, Estes Park, and Sarasota, to metros like Atlanta, Charleston, Charlotte, Columbus, Houston, Jacksonville, Miami, and Oklahoma City. 


Ethan Brown
Sonoma County Economic Development Board
(707) 565-7589

Amy Holloway, President
Avalanche Consulting
(512) 917-3815